It’s easy enough for us to talk about the virtues of psychoanalytics, but it all means nothing if our clients aren’t satisfied. With this in mind, we decided to go directly to one of our clients to find out what he thought. Jorge A. Villenueva, Sr. Manager of Marketing Research & Business Analytics at a(…)
Psychoanalytics begins where traditional qualitative research ends. Any time we begin to think that we are highly developed creatures of logic and rationality, we should think about some of the paradoxes in everyday life. Here are a few: Why do the Toronto Maple Leafs, the most losing team in hockey history, have such strong fan(…)
Introducing our new monthly newsletter. Sign up for our monthly newsletters here and keep an eye out for our next issue which will focus on rsgPsychoanalytics! Click on the newsletter below to see a larger version.
issue: The sector was experiencing a continuous downward decline in terms of number of customers and revenues, and therefore needed to re-position itself. how: In order to do this we used several approaches: Ideation sessions to assist in the development of new games that would resonate with core and potential players A prediction market (rsgPredict)(…)
issue: A large pharmaceutical company needed to identify and profile distinct segments within a broad spectrum of physicians to: determine most effective marketing and communication approaches/strategies develop materials and training for pharmaceutical representatives to: enhance understanding of physician segment-specific needs tailor conversations to speak individual segment’s language identify potential market shifts and white space how(…)
issue: A large pharmaceutical company was preparing to launch a new product into the market and needed a month-by-month sales forecast of patients based on two classes of physicians, General Practitioners and Specialists. The forecast had to incorporate 2 possible market positions and the proportion of physician awareness of the product. how: This forecasting component(…)