see the future
Any research firm can tell you what consumers did.
At research strategy group, we can tell you what they’re going to do.
Strategic insight. Actionable information. Greater confidence. Call it what you will… When you have it, it changes the game.
You stop simply reacting to consumer behaviour and start responding to nascent trends. You make decisions based not on what happened in the past, but on how to take advantage of the future.
That’s the power of predictive research. That’s the power of working with rsg.
See the future.
understanding emotional and rational needs
Consumers make many decisions. Some are purely rational, or so they say.
We know they also make decisions that do not match their stated behaviour. These are emotional or unconscious, and are often the most motivating in influencing behaviour.
Our focus is making sure we understand the emotional and unconscious as well as the rational. You need both to market effectively.
To get at the emotional motivators:
To get at the rational motivators:
It’s easy enough for us to talk about the virtues of psychoanalytics, but it all means nothing if our clients aren’t satisfied. With this in mind, we decided to go directly to one of our clients to find out what he thought. Jorge A. Villenueva, Sr. Manager of Marketing Research & Business Analytics at a(…)
Psychoanalytics begins where traditional qualitative research ends. Any time we begin to think that we are highly developed creatures of logic and rationality, we should think about some of the paradoxes in everyday life. Here are a few: Why do the Toronto Maple Leafs, the most losing team in hockey history, have such strong fan(…)
featured case studies
issue: The sector was experiencing a continuous downward decline in terms of number of customers and revenues, and therefore needed to re-position itself. how: In order to do this we used several approaches: Ideation sessions to assist in the development of new games that would resonate with core and potential players A prediction market (rsgPredict)(…)
issue: A large pharmaceutical company needed to identify and profile distinct segments within a broad spectrum of physicians to: determine most effective marketing and communication approaches/strategies develop materials and training for pharmaceutical representatives to: enhance understanding of physician segment-specific needs tailor conversations to speak individual segment’s language identify potential market shifts and white space how(…)
issue: A large pharmaceutical company was preparing to launch a new product into the market and needed a month-by-month sales forecast of patients based on two classes of physicians, General Practitioners and Specialists. The forecast had to incorporate 2 possible market positions and the proportion of physician awareness of the product. how: This forecasting component(…)