rsg is pleased to announce that Amy Knowles has joined rsg as a Senior Vice President Amy is a quantitative market research specialist with over 15 years’ experience in market research services; she has managed projects nationally and internationally working across a diverse array of categories including CPG, technology, media and tourism . She specializes(…)
Today we put on our best plaid in support of Prostate Cancer Canada’s Wear Plaid for Dad campaign. Prostate cancer is the most common cancer to affect Canadian men. One in eight men will be diagnosed with the disease in their lifetime. Join the rsg team and donate to help protect men from prostate cancer.
We recently hosted 12 Queen’s University MBA students to discuss data analytics and how to use it in market research. The students, with varying backgrounds, had excellent perspectives and a genuine interest in how to use data to tell a story and improve the bottom line. What a great group of future leaders! If they(…)
issue: The sector was experiencing a continuous downward decline in terms of number of customers and revenues, and therefore needed to re-position itself. how: In order to do this we used several approaches: Ideation sessions to assist in the development of new games that would resonate with core and potential players A prediction market (rsgPredict)(…)
issue: A large pharmaceutical company needed to identify and profile distinct segments within a broad spectrum of physicians to: determine most effective marketing and communication approaches/strategies develop materials and training for pharmaceutical representatives to: enhance understanding of physician segment-specific needs tailor conversations to speak individual segment’s language identify potential market shifts and white space how(…)
issue: A large pharmaceutical company was preparing to launch a new product into the market and needed a month-by-month sales forecast of patients based on two classes of physicians, General Practitioners and Specialists. The forecast had to incorporate 2 possible market positions and the proportion of physician awareness of the product. how: This forecasting component(…)