At Research Strategy Group, we provide full-service market research, offering our clients highly customized quantitative and qualitative research that covers the full spectrum of industries and markets.
Our expertise goes far beyond traditional focus groups and other data collection techniques. Our research tools and methodologies include a combination of:
- Telephone surveys
- Online surveys
- Mail surveys
- Focus groups
- Hybrid surveys
- Online panel surveys
- One-on-one interviews (CAPI)
- Diads/triads (executives, consumers, physicians)
- Web-based conferencing
- Client workshops
- Innovation and brand development workshops
- Proprietary quantitative processes including Brand Decision Support System and Button Segmentation
